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More cake please! London-based food artist Michelle Wibowo of Michelle Sugar Art (previously featured here) recently created the world’s first completely edible billboard, made entirely out of cake. The mouthwatering advertisement for Mr Kipling, the UK’s largest cake manufacturer, measures 6m x 3m (~20ft x 10ft) and consists of 13,360 Mr Kipling cakes. Wibowo spent 6 hours assembling her creation the night before its unveiling.

Bearing a message we couldn’t agree with more - “Life is Better with Cake” - the billboard hangs outside the Westfield Shopping Centre in the Shepherd’s Bush, London. Here’s the best part: after the billboard was unveiled, it was gleefully devoured by lucky passersby, one tasty cake at a time.

Click here to watch a time-lapse video of the billboard’s construction.

[via Michelle Sugar Art and Foodiggity]

I’m just astounded to learn that “Mr. Kipling” is not a reference to the monitor lizard on Jessie.

(less astounded that Disney did something that wasn’t wholly original)

But the NFL is now like any other American corporation: expanding ambitiously and always on-message. This has led some to wonder whether the league is losing its soul a little, becoming less a “game” and more a corporatized “experience” — occasional anonymous men running into each other to fill time between advertisements for erectile dysfunction pills and water infused with vitamins.
Will Leitch
In most groups the craziest person is in control. It starts because no one wants the problems that come from pissing off a crazy person. It’s just smarter and easier sometimes to let the crazy person have his or her way.
Scott Adams,
How to Fail at Almost Everything and Still Win Big

So it appears there are just positions available to whoever wants them on the Egyptian basketball team. I knew Brazil was good, but DAMN.

Next time world sports talking heads want to accuse the US of bullying with their team, let’s talk about a) how much better other countries are getting in the wake of the Dream Team and b) some of the competition that maybe shouldn’t be in the tournament in the first place. Plus, like him or not, you have to admit that Coach Kreyschewizzle has rejuvenated USA’s chances against competition that had us on the ropes less than ten years ago.

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